Vegan Toothpaste: The Best Cruelty Free Toothpaste List

The last time you went shopping for toothpaste, did you ever think about what ingredients were in it? Probably not, but you should. With so many brands out there, you never really know what are in these products. You spend so much time deciding what goes into your body, so why not spend the same amount of time on checking your toothpaste?

Unlike normal toothpaste, vegan toothpaste is only made from the finest natural ingredients and doesn’t include any animal by-products.

Many of these supermarket brands contain lots of unhealthy and toxic ingredients such as fluoride and sulfate. These added ingredients and chemicals can often leave your mouth stinging and cause severe irritation to your gums and skin.

If you’re looking for a more natural and healthier alternative to cleaning your teeth, then you should consider switching to a natural dental product. Also known as cruelty free, these toothpastes contain nothing but natural and organic ingredients that still leave your teeth clean and shiny without the bad chemicals.

In addition to this, you can also brush your teeth knowing that your toothpaste is completely cruelty free and you haven’t contributed to any animal testing. To help you find your new natural favorite dental product, we’ve spent countless hours researching hundreds of different kinds of toothpaste to find you the best brands out there. But first, what are the benefits of using natural toothpaste?

The Benefits of Natural Toothpaste

Unlike regular toothpaste, vegan toothpaste is made entirely from organic and natural plant based ingredients. By being cruelty free, not only will you get the same cleaning effects as regularly toothpaste but you won’t be exposed to any nasty chemicals or toxins.

Currently over 95% of all toothpastes in the U.S contain fluoride. Considering fluoride has been linked to many health problems such as tooth discoloration, stomach ailments, skin rashes and impairment in glucose metabolism, do you really want this stuff in your body?

In fact, the FDA (Food and Drug Administration) requires a poison warning on every tube of fluoride toothpaste now sold in the US. Yikes!

If you don’t want this stuff in your body, then you should consider switching to fluoride free toothpaste that has a much safer formula. With natural toothpaste you can be confident that you won’t find any nasty chemicals in there while still getting the benefits.

Where to Buy Vegan Toothpaste

If want to browse the largest online collection of dental care, then there is no better place than Amazon. With Amazon being the biggest online shop in the world, it should be no surprise that there are hundreds of affordable organic brands available on there. But why shop with Amazon instead of your local supermarket?

  • Largest online store in the world
  • Large range of natural products, more than anywhere else in the world
  • Fast delivery on almost all items
  • More convenient, items delivered to you
  • Often cheaper than in store prices due to bulk discounts from suppliers
  • Supports many of the smaller brands that can’t sell in stores
  • Little to no delivery charges
  • Able to check customer feedback of products before buying
  • Great customer support & aftercare

Top 10 Cruelty Free Toothpastes For 2020

To find the best natural toothpastes that deliver results, we’ve searched high and low to find only the best brands and manufacturers. After carefully reviewing the ingredients, size, reviews, and price we’ve managed to whittle the hundreds down to just a few top contenders.

Here’s our top 10 cruelty free list to check out in 2020.

10. Cleure Original Unflavored Paste

cleure vegan toothpaste
  • Price: $$
  • Best for sensitive teeth
  • Made in the USA
  • Natural, organic & gluten free

One of the most unusual products on our list, this fluoride free toothpaste actually has no flavor. Well by no flavor we mean it’s not forced to taste like mint or menthol. According to the manufacturer Cleure, mint is one of the top allergens that result in inflammation and rash around the outside and inside of the mouth.

By removing any added mint flavors, Cleure have managed to produce an excellent product that works wonders on even the most sensitive teeth! But they didn’t just stop with the flavor, Cleure has also ensured that there are no harsh or toxic chemicals such as fluoride, paraben, SLS or salicylate.

Available in a 6.2 oz (176g) tube, this unflavored tube has won over customers with a solid 4.3 star rating out of 5. If you have sensitive teeth and gums that always seem be triggered by your brushing, then make the switch to this gentle and soft paste.

9. Uncle Harry’s Fluoride Free Toothpaste

uncle harrys jar toothpaste
  • Price: $$
  • Best for fresh breath
  • Comes in a jar
  • Neutralized bacteria while strengthening teeth

The only toothpaste on our list that doesn’t actually come in a tube, Uncle Harry’s fluoride free paste is a unique twist on conventional toothpaste. Containing organic ingredients such as mustard seed, sea salt, wintergreen and oregano, the toothpaste is 100% vegan friendly.

Manufactured by the geniuses over at Uncle Harry’s, the business is family run and dedicated to producing earth friendly products that contain nothing but healthy ingredients. Just a small blob of peppermint will leave your teeth and gums feeling the best they’ve felt in years.

Scoring an impressive 4.3 out of 5 star rating on Amazon, many customers have been “converted” by this new style of natural paste. Available in a 3 oz (85g) jar, it is a little pricey but the extra price is worth it.

If you’re looking for a new toothpaste and want to try something different, then we would definitely recommend this!

8. WITH MY Cruelty Free Lemonade Flavor

with my lemonade toothpaste
  • Price: $$
  • Best tasting
  • Recycled packaging
  • Donates a portion of profits to charity

Are you fed up of all the mint flavored toothpastes out there and fancy a change? Well, this natural toothpaste actually tastes like lemonade thanks to its special lemon oil. Containing no parabens, SLS, fluoride or artificial flavorings, it’s impressive what the people at WITH MY have managed to pull off.

Certified by numerous societies and organizations such as PETA, the FSC and Vegan Society, as being 100% vegan friendly and cruelty free, the toothpaste also gives back to the world. 10% of all proceeds made from the sale of the toothpaste and other WITH MY products are donated to numerous charities around the world. From an all-girls orphanage in Korea to a school in the Philippines, this toothpaste gives you so much more than just clean teeth.

Available on Amazon in 4.6 oz (130g) tubes, many customers have labelled it “the best toothpaste ever” thanks to its unique flavor and cleaning ability.

If you’re bored of the usual mint and peppermint flavors then you’ll love this new taste.

7. Davids Premium Natural Paste

davids natural toothpaste
  • Price: $$
  • Best American made paste
  • EWG rating of 1
  • Recyclable tubing and packaging

Made in the USA from American farmed natural mint oil, this organic toothpaste removes plaque, whitens teeth, and freshens breath with ease. Founded by Eric David Buss in 2011, Davids was made with the vision of making the highest quality, premium natural toothpaste. From looking at what they’ve made, it seems like they’ve achieved their goal!

Gaining the seal of approval from EWG, the toothpaste scores an impressive 1 which makes it one of the most organic toothpastes. This means the manufacturer has good manufacturing practices, has full transparency on its ingredients and where they come from while also avoiding EWG’s ingredients of concern.

Scoring a very high 4.7 out of 5 stars on Amazon, you can pick up a 5.25 oz (148g) tube that will last your a long time. With nearly 200 positive reviews praising it for its flavor and transparent ingredients, this toothpaste delivers what it promises.

6. Vita-myr Zinc-Plus Herbal Paste

vitamyr vegan toothpaste
  • Price: $
  • Best all natural & organic paste
  • No sugar, SLS or fluoride
  • Produced by a renowned herbal specialist

Created by Yvonne Takhtalian, the brainchild behind Vita-myr who have spent over 10 years developing and improving their products to ensure they give the best results; the toothpaste features no fluoride, SLS, sugar or saccharin.

Unlike other big brand manufacturers, this vegan toothpaste has been tested (on adults!) for years to ensure it delivers the best clean possible without any side effects. From looking at the customer feedback, we would say they have done a wonderful job!

Available in a 4 oz (113g) tube, we had to knock off some points due to the price. If it was cheaper it could have easily ranked within our top 3. Available on Amazon from the official manufacturers Vita-myr, the herbal toothpaste currently has a 4.6 out of 5 star rating.

If you’re looking for an incredible toothpaste that doesn’t leave your mouth burning with harsh chemicals, then this is an excellent choice.

5. Now Foods Xyli White Mint Flavor

now foods natural toothpaste
  • Price: $
  • Best customer reviews
  • Winner of the Clean Eating choice awards
  • Removes plaque while leaving teeth strong and white
  • Free from all toxins and chemicals

Produced by NOW Foods, this toothpaste has received praise from hundreds of customers, critics and dentists. Having won the prestigious Clean Eating magazine choice awards, it’s safe to say this toothpaste has earned its place on our list.

Free from all the nasties such as fluoride, SLS, gluten, and paraben, it’s no wonder this toothpaste won the annual clean eating award in 2015. Not only does the organic toothpaste leave your teeth and gums feeling clean, but it also helps whiten your teeth while reducing plaque.

Available from Amazon and a variety of other retailers worldwide, you can pick up this toothpaste up in 6.4 oz (181g) tubes. That’s plenty of toothpaste to last you months. Having over 600 reviews on Amazon alone, the toothpaste is currently sitting at an impressive 4.5 stars out of 5.

If you’re looking for a new, great tasting vegan toothpaste to leave your teeth feeling fresh, then be sure to give this one a try.

4. Himalaya Whitening Simply Mint

himalaya fluoride free toothpaste
  • Price: $
  • Best for whitening teeth
  • Fight plaque naturally
  • Fluoride, Carrageenan, SLS & Gluten free
  • Organically produced, natural and raw ingredients

This fantastic fluoride free toothpaste combines Neem leaf from “the world’s most researched tree” with organic fruits to create an all natural toothpaste that helps whiten your teeth.

Produced by the family owned Himalaya Botanique who have been creating natural cosmetic products since 1930, they use India’s traditional system of medicine and advancements in modern science to create the best products.

The toothpaste itself is made from an all-natural formula that harnesses the power of organic fruits and materials to create an entirely toxin free product. Free from parabens, sodium laurel sulfate, petroleum, silicones and artificial flavors it’s one of the purest toothpastes we’ve reviewed.

Available in single 5.29 oz (150g) tube, you don’t have to make it rain to own this wonderful vegan toothpaste. With a solid 4.7 star rating on Amazon and over 100 satisfied customers the reviews speak for themselves. Many users have also praised it for its great taste and ability to leave your breath smelling great.

3. Dr Bronner’s All-One Peppermint

dr bronner organic toothpaste
  • Price: $$
  • Best at cleaning
  • Includes fair trade ingredients
  • Made in 100% recyclable box and tube
  • Leaves teeth, gums and tongue fresh & clean

A not so well known brand, Dr Bronner is a vegan manufacturer of several organic and natural cosmetics. Ranging from organic body wash, to even lip balms, Dr Bronner is on a mission to change the way cosmetics are produced.

With several 3rd party certificates from OK Kosher, Vegan Action and the Leaping Bunny program, Dr Bronner is recognized as a top vegan brand. If that wasn’t enough for you then they also participate in the Fair Trade scheme to make sure their suppliers are paid fairly as well making sure their packaging is 100% recyclable.

The toothpaste itself is free from fluoride, sulfates, and GMOs, just the things you should be checking for before buying your dental care products.

Available 5 oz tubes, we only knocked it down to number 3 due to its price! With a 4.4 star rating on Amazon from over 150 happy customers, it seems the price is worth paying to give you that feel good factor every time you brush your teeth.

2. Nature’s Gate Natural Peppermint

natures gate natural shampoo
  • Price: $
  • Best value
  • Made in the USA
  • Natural strengthening component that helps remove plaque
  • Non fluoride

Just missing the number 1 spot on our list is the creme de peppermint by Nature’s Gate. Boasting an entirely natural formula that includes cranberry, pomegranate and grapeseed. The paste is also free from artificial flavors, fluoride, and sulfate. Just 1 little pea sized ball will leave your mouth and gums feeling fresh as regular toothpaste, all without the animal cruelty of course.

Coming in a mega value pack of 6 tubes at 6 oz (170g) each, you can pick up all 6 for less than a new t-shirt! If you want to try an individual tube before committing to 6 of them then that’s fine just head over to the individual Nature’s Gate toothpaste listing.

This natural toothpaste currently holds a 4.5 star rating on Amazon with over 440 positive reviews. Many customers love this product due to its appealing flavor and chemical free formula. If you’re looking to swap your existing toothpaste to a non fluoride toothpaste then there’s really no better choice.

Best Vegan Toothpaste Award

1. Desert Essence Tea Tree Oil Mint

best vegan toothpaste
  • Price: $$
  • Best choice award
  • Fluoride & gluten free
  • Deep cleans teeth and gums

Winning the number 1 spot and our best vegan toothpaste award is the tea tree oil mint by Desert Essence. Now we know what you’re probably thinking, tea tree oil in toothpaste?! It might sound weird, but it’s actually super effective.

Created by the popular vegan brand Desert Essence, this non fluoride paste contains nothing but natural ingredients. Free from fluoride, sodium lauryl sulfate and gluten you can be rest assured that this toothpaste is as natural as it gets. The natural blend of tea tree oil and baking soda will leave your teeth and gums as clean as they have ever been.

At around the price of a vegan smoothie for a 6.25 oz (176g) tube you might think it sounds expensive, but wait till you see the reviews.

Currently on Amazon, the Desert Essence tea tree oil mint toothpaste has a mind blowing 4.8 stars out of 5 with over 275 reviews! With 87% of customers giving the toothpaste a 5 star rating you’d be silly not to give it a try.

If you’re looking for the best cruelty free toothpaste that is not only 100% organic but actually works, then look no further. This product ticks all the boxes and is proof it is possible to make a great toothpaste without harming animals.

Dental Brands to Avoid

Is Sensodyne Cruelty Free?

sensodyn not vegan


Launched in 1961, Sensodyne is a popular dental brand aimed at people with sensitive teeth. Owned by the cosmetic giants GlaxoSmithKline, the toothpaste can be found pretty much everywhere around the world in many stores.

Like all other GlaxoSmithKline brands, the company is listed on PETA’s animal testing database which is enough to say they test on animals.

Not to mention that in 2015 GlaxoSmithKline announced a recall of certain Sensodyne toothpastes due to the possible presence of wood fragments in the products.

With such a poor reputation and little transparency on how they test their products and what actually goes into them, it’s best to avoid them at all costs.

Is Colgate Cruelty Free?

colgate not vegan


Owned by Colgate-Palmolive, a large US cosmetics brand that produces several soaps, detergents and dental products, Colgate is one of the company’s most popular and profitable brand names.

Launched in 1873, Colgate has been around for a very long time and has built a market share so large it can be found in over 50% of households worldwide. As one of the largest dental brands in the world you think they would be against animal testing? Well think again.

Clearly stated on their website, the company says they are “committed to working towards the elimination of laboratory safety testing using animals”. This therefore confirms that they still participate in animal testing.

The report also goes on to say “animal testing is only conducted where specifically required by regulatory agencies”. This basically means that when they export their products to continents such as Asia or more specifically China, they are required by law to undergo animal testing to confirm their safety.

As one of the largest brands in the world you think they would have done more to stop animal cruelty. However, like most companies, if it affects their profits then they usually won’t do it.

Cruelty Free Toothpaste Brands

So there are our top 10 vegan toothpastes, unlike regular toothpastes you’ll notice that these are free from all the bad chemicals such as fluoride, SLS, parabens and gluten. Not only do these vegan toothpastes leave your teeth and gums feeling fresh, but you get a wide variety of new flavors than the traditional mint and peppermint.

The next time you’re shopping for toothpaste be sure to avoid the big name brands such as Colgate and Sensodyne, make sure it’s vegan friendly before you buy. Happy shopping!